Scales

Affective Object Evaluation

A comprehensive psychometric analysis of the Affective Object Evaluation (AOE) scale by Eduardo B. Andrade,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertised Brand Manufacturer Trust (ABMT)

A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Loyalty Program Preference

A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Coupon Promotion Attitude (CPA)

A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Company Customer Care (PCCC)

Comprehensive academic overview of the Perceived Company Customer Care (PCCC) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company General Attitude (CGA)

A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti