Scales

Ad Believability (ADBEL)

A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Placement Attitude (PPA)

A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Private Label Brand Attitude (PLBA)

The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attention Allocated to Advertising (AAA)

A comprehensive academic psychometric review of the Attention Allocated to Advertising (AAA) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Technology Anxiety (TANX)

A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Anger Emotional State (DES II) (AESDII)

A comprehensive psychometric guide to the Anger Emotional State (DES II) (AESDII) scale, detailing its...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Hedonic Affect Evaluation (AHAE)

Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Disapproval Affect (AEDA)

A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Approval Affect (AEAA)

The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...

September 16, 2026 • Dr. Mohammed Looti