Scales

Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Closure Concern (CLCNC)

Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Support Importance (CSIMP)

Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Switching Tendency (BSWT)

The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Similarity

The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Extension Fit (Usage-Based) (BEFU)

Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Loyalty (BCLOY)

A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...

September 16, 2026 • Dr. Mohammed Looti