Scales
Desirable Responding (DR)
A comprehensive psychometric guide to the Desirable Responding (DR) scale, examining its theoretical foundations, factor...
Consumer Psychology
1687 results
Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customized Product Superiority (CPS)
Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Verbal Expressions) (CR)
A comprehensive psychometric review of the Customer Rage (Verbal Expressions) (CR) scale, a five-item measure...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Revenge Behaviors) (CR)
A comprehensive academic guide to the Customer Rage (Revenge Behaviors) Scale (McColl-Kennedy et al., 2009),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Retaliatory) (CR)
Comprehensive academic overview of the Customer Rage (Retaliatory) (CR) scale developed by McColl-Kennedy et al....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Rancorous) (CR)
The Customer Rage (Rancorous) (CR) Scale, developed by McColl-Kennedy, Patterson, Smith, and Brady (2009), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Physical Expressions) (CR)
The Customer Rage (Physical Expressions) (CR) scale is a 5-item psychometric instrument evaluating physical aggression,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Non-Verbal Expressions) (CR)
A comprehensive psychometric review of the Customer Rage (Non-Verbal Expressions) (CR) scale, detailing its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Displaced Expressions) (CR)
A comprehensive psychometric guide to the Customer Rage (Displaced Expressions) (CR) scale, detailing its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Curiosity about the Website (CATW)
A comprehensive academic guide to the Curiosity about the Website (CATW) scale, detailing its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Creative Task Competence (CTC)
Comprehensive academic profile of the Creative Task Competence (CTC) scale by Dahl & Moreau (2007),...
September 17, 2026
•
Dr. Mohammed Looti