Scales

Involvement in the Activity (IITA)

The Involvement in the Activity (IITA) scale measures the degree to which a person describes...

September 17, 2026 • Dr. Mohammed Looti
Scales

Internet Usage Riskiness

A comprehensive academic analysis of the Internet Usage Riskiness (IUR) scale, examining its theoretical foundations,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Interest in the Advertised Brand (IITA)

The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

In-Shopping Preference

A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...

September 17, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Technological) (INN)

A comprehensive academic psychometric profile of the Innovativeness (Technological) (INN) scale developed by Gordon C....

September 17, 2026 • Dr. Mohammed Looti
Scales

Inequitable Treatment by the Business

A comprehensive academic analysis of the Inequitable Treatment by the Business (ITBT) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Individuality of the Employee (IOTE)

A comprehensive psychometric guide to the Individuality of the Employee (IOTE) scale developed by Daniel...

September 17, 2026 • Dr. Mohammed Looti
Scales

Impulsivity (IMP)

A comprehensive academic and psychometric review of the Impulsivity (IMP) scale developed and operationalized by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Impulsive Eating (IE)

Comprehensive academic overview of the Impulsive Eating (IE) Scale developed by Kidwell, Hardesty, and Childers...

September 17, 2026 • Dr. Mohammed Looti