Scales

Ad Mental Simulation (Process) (AMSP)

A comprehensive psychometric guide to the Ad Mental Simulation (Process) (AMSP) scale developed by Cian,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Information Complexity

A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Confidence in the Company (COFC)

Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Complexity of Calculation Task (CXCL)

A comprehensive academic analysis of the Complexity of Calculation Task (CXCL) scale developed by Van...

September 18, 2026 • Dr. Mohammed Looti
Scales

Commitment to the Brand (CTBR)

Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Choice Freedom (CHFR)

The Choice Freedom (CHFR) scale is a validated 5-item instrument developed by Simona Botti and...

September 18, 2026 • Dr. Mohammed Looti