Scales
Authenticity of the Review (AUTRV)
The Authenticity of the Review (AUTRV) scale is a 3-item psychometric measure created by Zhe...
Consumer Psychology
1687 results
Scales
Authenticity of the Person (AUTPER)
An in-depth psychometric review of the Authenticity of the Person (AUTPER) scale developed by Smith,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Object (Attention Getting) (ATOA)
A comprehensive psychometric guide to the Attitude Toward the Object (Attention Getting) (ATOA) scale, a...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Logo Element Proximity (LOEP)
The Logo Element Proximity (LOEP) scale is a 3-item semantic differential tool developed by Gupta...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Imagination Experience (ATIE)
The Attitude Toward the Imagination Experience (ATIE) is a 3-item psychometric scale developed by Wang,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Audience Intention Cue (Communal vs. Exchange) (AICE)
A comprehensive academic analysis of the Audience Intention Cue (Communal vs. Exchange) (AICE) scale, developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Perceived Email Sender Identity (Peer vs. Expert) (ESID)
A comprehensive psychometric guide to the Perceived Email Sender Identity (Peer vs. Expert) Scale (ESID),...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Deal (ATDL)
Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (Ethics and Liking) (ATCEL)
The Attitude Toward the Company (Ethics and Liking) (ATCEL) scale is a psychometric tool developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (Overall Evaluation) (ATCOE)
A comprehensive psychometric overview of the Attitude Toward the Company (Overall Evaluation) (ATCOE) scale, an...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Name (Competence) (ATBNC)
The Attitude Toward the Brand Name (Competence) (ATBNC) scale is a 5-item psychometric measure based...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Exclusivity) (ATBEX)
A comprehensive academic guide to the Attitude Toward the Brand (Exclusivity) (ATBEX) scale, detailing its...
September 23, 2026
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Dr. Mohammed Looti