Scales

Animosity Toward Outsourced Countries Scale

A comprehensive psychometric guide to the Animosity Toward Outsourced Countries Scale (ATOS), measuring consumer perceptions...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Claim’s Precision (ACP)

A psychometric review of the Ad Claim's Precision (ACP) scale developed by Xie and Kronrod...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Competence (BRCO)

A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...

September 23, 2026 • Dr. Mohammed Looti
Scales

Exchange Inequity (Positive) (EXIP)

A comprehensive academic analysis of the Exchange Inequity (Positive) (EXIP) scale developed by Brady et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Entitativity of the Brand

The Entitativity of the Brand (ENTB) scale is a 5-item psychometric instrument measuring consumer perceptions...

September 23, 2026 • Dr. Mohammed Looti
Scales

Enrollment Likelihood (ENRL)

A comprehensive psychometric review of the Enrollment Likelihood (ENRL) scale, a 3-item instrument developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Enjoyment of the Meal (ENJM)

The Enjoyment of the Meal (ENJM) scale is a 3-item psychometric questionnaire developed by Raghunathan,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Engagement in the Experience (ENEX)

The Engagement in the Experience (ENEX) scale is a 3-item psychometric instrument developed by Garbinsky...

September 23, 2026 • Dr. Mohammed Looti