Theories
Mere Exposure Effect – Robert Zajonc
An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...
Behavioral Economics
287 results
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
September 11, 2026
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Dr. Mohammed Looti
Theories
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Fischhoff The Cognitive Reflection Test – Shane Frederick The Bahrick Permastore
A comprehensive academic analysis of Fischhoff's heuristics, Shane Frederick's Cognitive Reflection Test, and Harry Bahrick's...
September 7, 2026
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Dr. Mohammed Looti
Experiments
And Amos Tversky The Hindsight Bias Experiments (I-Knew-It-All-Along) – Baruch
A comprehensive academic analysis of Baruch Fischhoff and Amos Tversky's foundational experiments on hindsight bias...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Kahneman The Framing Effect Experiment (Asian Disease Problem) – Daniel Kahneman
A comprehensive academic analysis of Kahneman and Tversky's 1981 Asian Disease Problem, exploring the framing...
September 7, 2026
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Dr. Mohammed Looti
Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Daniel Kahneman The Anchoring Effect Experiment – Amos Tversky and Daniel
A comprehensive academic examination of Amos Tversky and Daniel Kahneman's seminal anchoring effect experiment, its...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Representativeness Heuristic Experiment (Linda Problem) – Amos Tversky and
An exhaustive academic exploration of Amos Tversky and Daniel Kahneman's Linda Problem, unpacking the representativeness...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Availability Heuristic Experiments – Amos Tversky and Daniel Kahneman The
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational availability heuristic experiments and...
September 7, 2026
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Dr. Mohammed Looti
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
September 7, 2026
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Dr. Mohammed Looti
Theories
Iowa Gambling Task Decision Framework – Antoine Bechara, Antonio Damasio, Daniel Tranel, & Hanna Damasio
A comprehensive academic analysis of the Iowa Gambling Task decision framework, exploring somatic markers, vmPFC...
September 7, 2026
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Dr. Mohammed Looti